Crash course in using the media

The one day crash course in using the media teaches you simple ways to show off your organisation - without hiring a PR agency.
We use a part-workshop, part-presentation approach to learn how to spot a story and how to make it attractive to journalists.
The focus is on local press and other ways of getting free publicity (e.g. Facebook) with case studies and simple tips.
We use a part-workshop, part-presentation approach to learn how to spot a story and how to make it attractive to journalists.
The focus is on local press and other ways of getting free publicity (e.g. Facebook) with case studies and simple tips.
Who is this option for?
The course is suitable if you would like to use the media but don't know where to start - or perhaps you're nervous about the risks.
What is included?
A typical workshop includes much of what you have seen on this website, with practical role playing exercises and the opportunity to share experiences, ask questions and try to work out how you can increase your organisations’s presence. Topics covered include:
- Why you should bother with the media
- Five ways to spot a story – how can you tell if something is newsworthy?
-How to sell a story - what to include, what to leave out
- Using new media and other free tools to get publicity.
- How to get your message heard in an interview
- Why you should bother with the media
- Five ways to spot a story – how can you tell if something is newsworthy?
-How to sell a story - what to include, what to leave out
- Using new media and other free tools to get publicity.
- How to get your message heard in an interview